Office of Institutional Advancement 2018-11-08T16:09:07+00:00

The Office of Institutional Advancement

The Office of Institutional Advancement serves Williamson College of the Trades through Alumni Relations, Annual Giving, Capital Campaign, Corporate/Foundation Relations, Development Support Services, Planned Giving and Public Relations. Advancement Office staff work collaboratively to build relationships among Williamson’s alumni and friends. Through these contacts the Advancement Office secures the partnerships necessary to ensure the future success of Isaiah Williamson’s vision.

Key Areas:

Alumni Relations
The purpose in Alumni Relations is to coordinate efforts which engage alumni in the college’s mission through effective constituent relations, communications, programs and special events.

Annual Giving
Our goal in coordinating an annual giving program is to encourage consistent financial support from alumni, friends, past parents, corporations, foundations and organizations, to be used for the purposes of current operations.

Capital Campaigns
A capital campaign is a concentrated, usually multi-year effort to promote financial support for larger capital projects and programs that fulfill a much broader, life changing mission than annual giving, ensuring a secure foundation for the future of the college.

Public Relations
The goal of public relations is to manage the college’s image, both internally and externally, through effective communications, media relations and publications; to communicate the overall qualities of Williamson to all of its relevant publics.


Advancement Staff

Arlene A. Snyder, CFRE
Vice President for Institutional Advancement

Arlene Snyder was appointed Vice President for Institutional Advancement in November of 2015. She is responsible for developing successful programs, motivating staff and volunteers, establishing productive donor relationships, and achieving goals. As vice president, she is the chief architect and strategist for all advancement efforts including: annual, major and planned gifts as well as campaign planning and implementation. She oversees and coordinates the marketing, communications, and event planning that supports the work of Advancement. She previously served as president of the Sibley Memorial Hospital Foundation in Washington, D.C., a supporting foundation for Sibley Memorial Hospital, a member of Johns Hopkins Medicine, where she was responsible for strategic leadership and executive management. Earlier, she was senior vice president and chief development officer at MedStar, Washington Hospital Center in Washington, D.C.; vice president of development at the Allegheny Health Network in Pittsburgh (formerly West Penn Allegheny Health System); president and CEO of the Western Pennsylvania Hospital Foundation in Pittsburgh; and executive director of Vintage, Inc., in Pittsburgh.

She is a Certified Fund Raising Executive and holds a bachelor of arts degree and a master of arts degree from the University of Pittsburgh. In 2010, she received the Brava! Women Business Achievement Award, which recognizes Washington’s top 25 female leaders who have helped grow successful companies and are actively involved in giving back to their community through philanthropic acts.

Bradley Richardson
Director of Development & Campaign

Bradley Richardson joined the Office of Institutional Advancement in September 2016. Among his responsibilities are assisting in the planning and execution of the capital campaign, providing support to the Campaign Cabinet, providing administrative assistance, and arranging opportunities to meet new friends and alumni.

Prior to coming to Williamson, he worked in the Advancement Office of Westminster Theological Seminary in Glenside, PA, as a development assistant, developing friends and relationships, and then as an advancement associate of donor communication and stewardship, where he was involved in annual giving, fundraising mailing campaigns, donor communications, solicitations, and events.

He earned a bachelor of science degree in biology at Taylor University, in Upland, IN, and a master of arts in theological studies at Westminster.

Ross Deitrich
Creative Director

Ross Deitrich came to Williamson in 2001 and serves as the creative lead, working across multiple departments to execute and oversee all design and marketing needs of the college, with an emphasis on Institutional Advancement. He provides brand oversight and implementation, and executes projects in traditional and new media to effectively communicate and uplift Williamson to its constituents. He also previously served Williamson in the classroom as the instructor of Computer Applications, a technology course taken by all students during their freshman year.

Prior to coming to Williamson, he was an adjunct instructor and computer facilities manager at Drexel University’s Antoinette Westphal College of Media Arts & Design in Philadelphia.

Ross earned a bachelor’s degree in Graphic Design from Drexel University.

Michelle Martella
Annual Giving & Events Manager

Michelle Martella joined Williamson’s Office of Institutional Advancement in the fall of 2014. Among a wide variety of responsibilities, Michelle manages The Williamson Fund, special events, campus guests and the student ambassador program.

Prior to coming to Williamson, she was located in New Jersey working as a publicist for scientific books and journals at John Wiley & Sons. Previously, she provided administrative support to an entertainment management firm in Cambridge, Massachusetts.

She earned a bachelor’s degree in business administration and marketing at the University of Massachusetts, Lowell

Irene Parastatidis
Advancement Services Manager

Irene Parastatidis started at Williamson in September 2017, after having served one year as an office intern. Her duties include providing administrative, technical, and professional support for the Advancement Office’s day-to-day operations, the Vice President, and the gift officers.

Prior to coming to Williamson, Irene was a sales associate at TJ Maxx in Broomall and Marshalls in Springfield, and a fruit sales associate at Edible Arrangements in Media.

She earned a bachelor of arts in psychology at Neumann University. While a student, she played on the women’s rugby team and was team match secretary, was secretary for the Club Sports Advisory Council, and was on the Class Campaign Committee. She also volunteered as a counselor at Camp Good Shepherd.

Julianne Theodoropulos
Development Associate

Julianne Theodoropulos joined Williamson as Development Associate in July 2018. Prior to coming to Williamson, Julianne worked for various professional associations and arts organizations in the area of event planning, special projects and fundraising. Her professional experience in education includes directing theater for University of Pennsylvania and Upper Darby Summer Stage and teaching writing workshops at the Walnut Street Theater and in the Haverford School District. Julianne has a Bachelor of Arts in English from the University of Michigan and a Masters of Fine Arts in Theater from Rutgers.

As Development Associate, Julianne is responsible for various writing projects including donor correspondence, individual solicitations and grant writing; prospect research and working with the database.

Joe Tremoglie
Director of Major & Planned Gifts

Joe Tremoglie joined Williamson in October 2018, following over two decades’ worth of experience in fundraising, annual giving, athletic development, teaching and coaching at the collegiate level. Prior to Williamson, Joe was the director of annual giving at Eastern University. Earlier, he was the director of institutional advancement at Ss. John Neumann and Maria Goretti Catholic High School in Philadelphia.

Joe also taught high school mathematics in the Philadelphia Archdiocese, and worked in sales for both the Philadelphia Phillies and Eagles. Throughout this time, he was a college baseball coach for over 17 years, and played baseball at St. Joseph’s University, a division I program. Joe earned a bachelor of science degree in Marketing at Saint Joseph’s.

At Williamson, he is part of a team responsible for major and planned gifts.

J. Michael Treston Jr., M.B.A.
Director of Major & Planned Gifts

Michael Treston began his career at Williamson in July 2017, following 11 years of experience in fundraising, alumni relations, business development, and athletic development. Prior to coming to Williamson, he was the business development manager at RoundCorner, Inc. Earlier, he was director of alumni relations and athletic development at Malvern Preparatory School, and a commercial banking and insurance professional at Univest Corp. of Pennsylvania. Michael earned a bachelor of arts degree in English at Bucknell University and a master’s of business administration at Villanova University.

At Williamson, he is responsible for major gifts and planned gifts programs. Major gifts are essential to Williamson’s fundraising program, especially within the Williamson Fund, which provides general operating support. Planned gifts are established through the John Wanamaker Society, which was established to recognize alumni and friends of Williamson who ensure that the college will have the financial resources to continue its rich tradition of educational excellence for generations to come.

Carl Vairo
Director of Public Relations & Communications

Carl Vairo came to Williamson in 1988 and is responsible for the alumni publication, The Williamsonian, as well as media relations, news releases, photography, and advertising. He is involved in Facebook postings and the electronic publication, Trademarks. He is also involved in such publications as the school calendar and course catalog and assists in many special events. He is the adviser to the student yearbook, The Mechanic, and provides assistance to the Alumni Association.

Prior to coming to Williamson, he was university relations assistant at Penn State’s Brandywine Campus and began his career as a reporter at The Quakertown Free Press, Quakertown, Pa., and Pocono Today, Stroudsburg, Pa.

He earned a bachelor’s degree in journalism at Penn State.