The Office of Institutional Advancement

The Office of Institutional Advancement serves Williamson College of the Trades through Alumni Relations, Annual Giving, Capital Campaign, Corporate/Foundation Relations, Development Support Services, Planned Giving and Public Relations. Advancement Office staff work collaboratively to build relationships among Williamson’s alumni and friends. Through these contacts the Advancement Office secures the partnerships necessary to ensure the future success of Isaiah Williamson’s vision.

Key Areas:

Alumni Relations
The purpose in Alumni Relations is to coordinate efforts which engage alumni in the college’s mission through effective constituent relations, communications, programs and special events.

Annual Giving
Our goal in coordinating an annual giving program is to encourage consistent financial support from alumni, friends, past parents, corporations, foundations and organizations, to be used for the purposes of current operations.

Capital Campaigns
A capital campaign is a concentrated, usually multi-year effort to promote financial support for larger capital projects and programs that fulfill a much broader, life changing mission than annual giving, ensuring a secure foundation for the future of the college.

Public Relations
The goal of public relations is to manage the college’s image, both internally and externally, through effective communications, media relations and publications; to communicate the overall qualities of Williamson to all of its relevant publics.


Advancement Staff

Arlene A. Snyder, CFRE
Vice President for Institutional Advancement

Arlene Snyder was appointed Vice President for Institutional Advancement in November of 2015. She is responsible for developing successful programs, motivating staff and volunteers, establishing productive donor relationships, and achieving goals. As vice president, she is the chief architect and strategist for all advancement efforts including: annual, major and planned gifts as well as campaign planning and implementation. She oversees and coordinates the marketing, communications, and event planning that supports the work of Advancement. She previously served as president of the Sibley Memorial Hospital Foundation in Washington, D.C., a supporting foundation for Sibley Memorial Hospital, a member of Johns Hopkins Medicine, where she was responsible for strategic leadership and executive management. Earlier, she was senior vice president and chief development officer at MedStar, Washington Hospital Center in Washington, D.C.; vice president of development at the Allegheny Health Network in Pittsburgh (formerly West Penn Allegheny Health System); president and CEO of the Western Pennsylvania Hospital Foundation in Pittsburgh; and executive director of Vintage, Inc., in Pittsburgh.

She is a Certified Fund Raising Executive and holds a bachelor of arts degree and a master of arts degree from the University of Pittsburgh. In 2010, she received the Brava! Women Business Achievement Award, which recognizes Washington’s top 25 female leaders who have helped grow successful companies and are actively involved in giving back to their community through philanthropic acts.

Carl Vairo
Director of Public Relations and Communications

Carl Vairo came to Williamson in 1988 and is responsible for the alumni publication, The Williamsonian, as well as media relations, news releases, photography, and advertising. He is involved in Facebook postings and the electronic publication, Trademarks. He is also involved in such publications as the school calendar and course catalog and assists in many special events. He is the adviser to the student yearbook, The Mechanic, and provides assistance to the Alumni Association.

Prior to coming to Williamson, he was university relations assistant at Penn State’s Brandywine Campus and began his career as a reporter at The Quakertown Free Press, Quakertown, Pa., and Pocono Today, Stroudsburg, Pa.

He earned a bachelor’s degree in journalism at Penn State.

Michele Minicozzi
Director of Grants & Research

Michele Minicozzi started at Williamson in 1998 and has worked to advance the college’s mission in various capacities over time as Director of Annual Giving, Managing Director of the Williamson Fund and, most currently, Director of Grants & Research. In this position Michele works with corporations and foundations to build and strengthen relationships with the college, as well as to secure grants to meet operational goals, fund special projects and support campaign efforts. Michele is also in charge of prospect research. Starting in the development field in 1992, she has worked mostly in small shops and in virtually all facets of institutional advancement. Michele has more than two decades of development experience in higher education and health care, having worked at Pennsylvania Hospital, Philadelphia; St. Christopher’s Hospital for Children, Philadelphia; Allegheny University of the Health Sciences, Philadelphia; and St. Joseph’s Hospital Foundation, Tampa, FL.

Michele holds a M.Ed. in higher education administration from Northeastern University and a B.A. in communications/journalism from Temple University.

Ross Deitrich
Creative Director

Ross Deitrich came to Williamson in 2000 and serves as the creative lead, working across multiple departments to promote the college. He provides brand oversight and implementation, and executes projects in print and digital media to effectively communicate and uplift Williamson to its constituents. He also serves Williamson in the classroom as the instructor of Computer Applications, a technology course taken by all students during their freshman year.

Prior to coming to Williamson, he was an adjunct instructor and computer facilities manager at Drexel University’s Antoinette Westphal College of Media Arts & Design in Philadelphia.

Ross earned a bachelor’s degree in Graphic Design from Drexel University.

Michelle Martella
Director of Annual Giving & Events

Michelle Martella joined Williamson’s Office of Institutional Advancement in the fall of 2014. Among a wide variety of responsibilities, Michelle manages The Williamson Fund, special events, campus guests and the student ambassador program.

Prior to coming to Williamson, she was located in New Jersey working as a publicist for scientific books and journals at John Wiley & Sons.  Previously, she provided administrative support to an entertainment management firm in Cambridge, Massachusetts.

She earned a bachelor’s degree in business administration and marketing at the University of Massachusetts, Lowell

Sheretta Burnett
Data Management Specialist

Sheretta Burnett joined Williamson’s Office of Institutional Advancement in the spring of 2015. She is responsible for data management, including recording donations and the biographical information of alumni and donors. She also provides support to Advancement Office efforts, including special events, alumni relations, and corporate/foundation relations.

Earlier, she was a program specialist in a preschool early childhood program in Dover, DE, and a membership coordinator for the Boys and Girls Club of Delaware.

Bradley Richardson
Campaign Coordinator

Bradley Richardson joined the Office of Institutional Advancement in September 2016. Among his responsibilities are assisting in the planning and execution of the capital campaign, providing support to the Campaign Cabinet, providing administrative assistance, and arranging opportunities to meet new friends and alumni.

Prior to coming to Williamson, he worked in the Advancement Office of Westminster Theological Seminary in Glenside, PA, as a development assistant, developing friends and relationships, and then as an advancement associate of donor communication and stewardship, where he was involved in annual giving, fundraising mailing campaigns, donor communications, solicitations, and events.

He earned a bachelor of science degree in biology at Taylor University, in Upland, IN. He is currently working on his master of arts degree in theological studies at Westminster.

J. Michael Treston Jr., M.B.A.
Director of Major & Planned Gifts

Michael Treston began his career at Williamson in July 2017, following 11 years of experience in fundraising, alumni relations, business development, and athletic development. Prior to coming to Williamson, he was the business development manager at RoundCorner, Inc. Earlier, he was director of alumni relations and athletic development at Malvern Preparatory School, and a commercial banking and insurance professional at Univest Corp. of Pennsylvania. Michael earned a bachelor of arts degree in English at Bucknell University and a master’s of business administration at Villanova University.

At Williamson, he is responsible for major gifts and planned gifts programs. Major gifts are essential to Williamson’s fundraising program, especially within the Williamson Fund, which provides general operating support. Planned gifts are established through the John Wanamaker Society, which was established to recognize alumni and friends of Williamson who ensure that the college will have the financial resources to continue its rich tradition of educational excellence for generations to come.

Irene Parastatidis
Program Coordinator

Irene Parastatidis started at Williamson in September 2017, after having served one year as an office intern. Her duties include providing administrative, technical, and professional support for the Advancement Office’s day-to-day operations, the Vice President, and the gift officers.

Prior to coming to Williamson, Irene was a sales associate at TJ Maxx in Broomall and Marshalls in Springfield, and a fruit sales associate at Edible Arrangements in Media.

She earned a bachelor of arts in psychology at Neumann University. While a student, she played on the women’s rugby team and was team match secretary, was secretary for the Club Sports Advisory Council, and was on the Class Campaign Committee. She also volunteered as a counselor at Camp Good Shepherd.