Reports to Associate Vice President for Institutional Advancement
This position is responsible for raising funds through the annual giving programs such as direct mail, phone-a-thons, and individual solicitations, and planning and executing events. The Annual Giving and Events Manager will be responsible for identification, cultivation and solicitation of individual annual gifts, and contributing to creating an environment to build the culture of philanthropy.
Essential Duties and Responsibilities/Functions
- Provides key management of the donor pipeline with an emphasis on alumni participation and consistent, annual gifts in the $1,000 to $5,000 range.
- Develops and executes a strong leadership gift program with an emphasis on the I.V. Williamson Society ($1,000-$2,500) through cooperative work with major gifts staff and key volunteers.
- Develops individual gift proposals, donor prospect research, and stewardship initiatives. This will involve execution of fund-raising strategies, such as facilitating donor visits and campus visits.
- Designs, conducts, and evaluates annual campaigns such as the Employee Giving Campaign, Back to School Appeals, Giving Tuesday, and other appeals to increase participation, attract new donors, retain and upgrade current donors, and produce increased net return.
- Creates direct mail material and manages the program including selecting appropriate vendors and managing ROI to meet industry standards.
- Develop and execute an on-line giving program and e-mail fundraising initiative.
- Manages annual Phonathon initiatives with students and alumni.
- Builds a student culture of philanthropy through multiple initiatives including an on-campus speaker series for students and senior class (ie, Stabler) gift pledges.
- Works with Class Fund Chairs and Reunion Committees to increase alumni giving participation.
- Organizing, coordinating, promoting, and executing special events including but not limited to: Reunions, Homecoming Weekend, Founder’s Day, IV Club Induction, Scholarship Dinner and Rowan Day. Maintains communication with speakers, vendors, and participants; coordinates and monitors event planning timelines; reviews and analyzes guest lists; prepares a variety of publications, materials, programs, and event briefing for events.
- Serve as the POS for all interdepartmental events which require Advancement Department support, such as Commencement and Career Fair.
- Plans and co-ordinates campus tours.
- Recruits, manages and trains the student Ambassadors.
- Records all actions in Raisers Edge and utilized database to identify prospects and record proposals.
- Maintains current knowledge of best practices.
- Other duties as assigned.
Qualifications (Skills and Abilities Required)
- Bachelor’s Degree
- 3+ years of experience in development or related field
- Strong interpersonal, oral, and written communication skills
- Proficiency in the use of computers and databases
- Successful project management experience with proven ability to work independently
- Progressive experience using electronic media as a means to communicate and engage others
- Proven ability to motive and oversee volunteers
- Past experience in developing new projects or program plans.
- Some travel.
- Some long and irregular hours.
- Extensive computer work.
- Works in a clean, well-lighted, temperature-controlled environment.
- Routine office work with extensive sitting, standing, bending, stooping, climbing stairs, and walking around the campus.
- Ability to lift and carry no more than 25 pounds.
- Licensed driver.
Please send cover letter, resume, Williamson Employment Application, and contact info for at least three references to (email preferred):
Arlene A. Snyder, CFRE
Vice President for Institutional Advancement
Williamson College of the Trades
106 South New Middletown Road
Media, PA 19063