The Office of Institutional Advancement

The Office of Institutional Advancement serves The Williamson School through Alumni Relations, Annual Giving, Capital Campaign, Corporate/Foundation Relations, Development Support Services, Planned Giving and Public Relations. Advancement Office staff work collaboratively to build relationships among The Williamson School’s alumni and friends. Through these contacts the Advancement Office secures the partnerships necessary to ensure the future success of Isaiah Williamson’s vision.

Key Areas:

Alumni Relations
The purpose in Alumni Relations is to coordinate efforts which engage alumni in the School’s mission through effective constituent relations, communications, programs and special events.

Annual Giving
Our goal in coordinating an annual giving program is to encourage consistent financial support from alumni, friends, past parents, corporations, foundations and organizations, to be used for the purposes of current operations.

Capital Campaigns
A capital campaign is a concentrated, usually multi-year effort to promote financial support for larger capital projects and programs that fulfill a much broader, life changing mission than annual giving, ensuring a secure foundation for the future of the School.

Public Relations
The goal of public relations is to manage the School’s image, both internally and externally, through effective communications, media relations and publications; to communicate the overall qualities of Williamson School to all of its relevant publics.

Advancement Staff

KC Cassell
Vice President for Institutional Advancement

KC Cassell began his tenure at Williamson in July 2013 after several years as president at the Orme School in Arizona. His other professional leadership positions in education were as associate vice president at Hobart and William Smith Colleges in Geneva, N.Y., and director of the annual fund at the Kent School, Connecticut. He held senior administrative positions at the Alexander Dawson School in Colorado, Governor Dummer Academy in Massachusetts, and Rectory School in Connecticut.
He earned a B.A. in history and education at Hobart College; an M.Ed. at Lesley College; a C.A.S. at Boston University; and an M.B.A. at Regis University.

Peter D'Orazio
Director of Leadership Giving

Peter D’Orazio began his new career at Williamson in June of 2009, following 27 years in athletic administration at La Salle University. He has spent the past 11 years as the Assistant/Associate Athletic Director with primary responsibilities of managing the Athletic Advancement Program, including all fund development efforts, sponsorship programs, athletic communications and alumni and community outreach.
At Williamson, he will have the responsibility of managing the Institutional Advancement office comprising of fund development activities, alumni relations, communication and web development.
He has a bachelor’s degree from La Salle University and a Master’s from Temple University.

Carl Vairo
Director of Public Relations and Publications

Carl Vairo came to Williamson in 1988 and is responsible for media relations, news releases, photography, advertising, special events, and publications, including, the alumni newspaper, The Williamsonian. He works closely with the Alumni Association, the Ladies Auxiliary, and serves as adviser to the student yearbook, The Mechanic. Carl has over 25 years experience in higher education public relations.

Prior to coming to Williamson, he was university relations assistant at Penn State’s Delaware County Campus and began his career as a reporter at The Quakertown Free Press, Quakertown, Pa., and Pocono Today, Stroudsburg, Pa.

He earned a bachelor’s degree in journalism at Penn State.

Michele Minicozzi
Director of Annual Giving and Alumni Events

Michele Minicozzi started at Williamson in 1998 and works to advance the School’s mission through her efforts in managing annual giving programs, as well as the School’s grants programs working with corporations and foundations. Michele is also a key player in the School’s alumni relations, volunteer management and prospect research efforts, as well as database management and special events. Starting in the development field in 1992, she has worked mostly in small shops and in virtually all facets of institutional advancement. Michele has nearly 22 years development experience in higher education and health care, having worked at Pennsylvania Hospital, Philadelphia; St. Christopher’s Hospital for Children, Philadelphia; Allegheny University of the Health Sciences, Philadelphia; and St. Joseph’s Hospital Foundation, Tampa, FL.

Michele earned a bachelor’s degree in journalism at Temple University and is scheduled to earn a master’s degree in higher education administration from Northeastern University this spring. She is a member of the Association of Fundraising Professionals continuing professional studies with AFP, as well as through educational opportunities with the Council for Advancement and Support of Education and the Pennsylvania Association of Nonprofit Organizations, as well as participating in other institutional advancement educational opportunities. She also volunteers regularly with the schools, athletic organizations and activities in which her three children are involved.

Ross Deitrich
Director of Graphics and Online Development

Ross Deitrich came to Williamson in 2000 and is responsible for the creative direction of the School, as well as the development and management of print, web, email, and social media initiatives. He also serves Williamson in the classroom as the instructor of Computer Applications, a technology course taken by all students during their freshman year.

Prior to coming to Williamson, he was an adjunct instructor and computer facilities manager at Drexel University's Antoinette Westphal College of Media Arts & Design in Philadelphia.

Ross earned a bachelor’s degree in Graphic Design from Drexel University.


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